The National Portrait Gallery’s purpose is to increase the understanding and appreciation of Australian people and culture through the art of portraiture. The Gallery operates 364 days a year, offering visitors the opportunity to view the collection and special exhibitions, and participate in a variety of cutting edge public and educational programs. The Gallery also offers venue hire for private and corporate events and houses a popular cafe and bookstore.
It occupies an award-winning, purpose built facility on the shores of Lake Burley Griffin, in the company of other prestigious and iconic national cultural and collecting institutions.
The National Portrait Gallery is proud to have been recognised an Aon Best Employer in 2019 as part of Aon Best Employers global certification.
The position
The Manager, External Relations will work closely with the Director, External Relations to maximise revenue for the National Portrait Gallery (NPG) and build its profile in order to attract partnerships and increase visitation to the Gallery. This role is responsible for devising and implementing marketing, partnership and media strategies for the Gallery, its collection, its exhibitions and its associated programs. It leads a small team responsible for the day-to-day marketing, communications, events and venue hire. The successful applicant will work closely with the NPG Executive team to maintain relationships with stakeholders.
Specific tasks
1. Manage the marketing, media, partnership and events team to ensure maximum positive exposure for the NPG in order to increase visitation to the Gallery and revenue from exhibition ticket sales.
2. Plan, develop and manage brand and marketing campaigns for the NPG, its exhibitions, events and programs, within prescribed budgets and timeframes. Provide data to assist in the analysis of those campaigns.
3. Create the Gallery’s data collection strategy and manage the implementation of a data collection plan.
4. Contribute to securing new financial support for the NPG by developing and implementing a business development plan and lead partnership acquisition and retention activity.
5. Build strategic relations and identify media partnering opportunities; provide support and maintain relationships with the NPG’s existing media partners and media buyers.
6. Optimise the usage of the CRM database to achieve increased marketing effectiveness and best practice in customer relationship management.
7. Provide input to Board papers, exhibition and other reports as requested by the Director.
8. Contribute to the Gallery’s annual budget process and manage the marketing and communications budget and general administration on a day-to-day basis.
9. Maintain effective relations with stakeholders, staff, tourism industry partners, corporate and gallery clients, the Ministry for the Arts and government.
Selection criteria
1. Shapes Strategic Thinking Demonstrated experience in planning strategic marketing, data collection and partnership campaigns.
2. Achieves results Demonstrated experience at seeing projects through to completion and project management experience in general. Demonstrated experience in securing media and/or corporate and/or industry partnerships.
3. Cultivates productive working relationships Demonstration of developing successful relationships with partners, media representatives, clients and suppliers. Experience of managing a team and harnessing their contribution. Experience of working with staff at all levels as well as representatives of government and non-government organisations (especially those from the cultural and tourism sectors.)
4. Exemplifies personal drive and integrity Ability to act impartially and professionally within the boundaries of organisational processes and legal and public policy constraints, including risk management and Work Health and Safety principles.
5. Communicates with influence Demonstrated effective written and oral communications, ensuring accuracy and attention to detail. Ability to represent the Gallery by promoting its interest at community and cross-agency levels and negotiations with a clear understanding of the key issues.
6. Job Specific criterion
• Demonstrated understanding, knowledge of and experience in the role of marketing in an arts environment (technical), including in digital, social media and print channels, plus CRM systems.
• In-depth knowledge of current marketing, media, social media and partnership trends (Demonstrated experience).
• Demonstrated success in securing and retaining business partnerships. Qualifications and experience – desirable:
• A tertiary qualification in Marketing or Communications, or four to five years’ experience in the field.
• Demonstrated marketing and media experience in a major national collecting institution.
Applicant Information If you require further information please contact Liz Nield, Director External Relations on 02 6102 7068 or by email at liz.nield@npg.gov.au.
Responses to the selection criteria are limited to 250 words per criterion. Applications are to be submitted to npghrservices@npg.gov.au along with current CV and application cover sheet which can be found on our website www.portrait.gov.au
APPLICATIONS CLOSE Sunday 11 November
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